CARLSBERG - PROBABLY BETTER NOW
MARINE ECOSYSTEM PRESERVATION CAMPAIGN
CASE STUDY
Year
2021
Brand
Carlsberg
Agency
SA365
Services
Corporate Video, Event Coverage, Drone Imagery, Custom Solutions
01
PROJECT SUMMARY
Carlsberg embarked on a mission for a better, more sustainable world through the ‘Probably Better Now’ movement. In collaboration with Associação Natureza Portugal (ANP) and WWF (World Wide Fund for Nature), the initiative was kickstarted on World Dolphin Day.
The movement’s core objectives included raising awareness about the significance of the Tagus Estuary and its rich biodiversity, particularly the common dolphins. It also aimed to address the human impact on the marine environment.
As part of this meaningful endeavor, we had the privilege of creating three videos to aid Carlsberg in amplifying the message of the ‘Probably Better Now’ movement, contributing to a more sustainable marine ecosystem.
02
DELIVERABLES
BEACH CLEANING ACTION
The main video documented a beach cleaning action along the Tagus River, featuring influencers and Terra Incógnita, a sailing organization passionate about environmental conservation.
MARINE ECOSYSTEM KEY STATISTICS
A second video, crafted from footage generously provided by Terra Incógnita, highlighted key statistics from ANP and WWF through the use of motion graphics, shedding light on the sustainability of marine life.
UNDERWATER CLEANING ACTION
The third video featured Portuguese influencers as they joined the divers of Terra Incognita in an underwater cleanup action. This video was crafted using footage sent to us by Terra Incógnita.
