WTF CLUBBING STAGE
FESTIVAL TICKET GIVEAWAY SERIES
CASE STUDY
Year
2022
Brand
WTF
Agency
SA365
Services
Content Creation, Custom Solutions
01
PROJECT SUMMARY
WTF sponsors the Clubbing Stage at NOS Alive, which from the 2022 edition onwards was renamed WTF Clubbing. Under the motto “É Para Partir Chão” (which translates roughly to “Let’s Break The Ground”), this stage promises to be a space to explore various already established and emerging talents in music, from electronic music to hip-hop.
To communicate this news, we helped SA365 develop pre-festival content with two well-known hosts in the Portuguese social media world: Miguel Luz and Mélanie Vicente. The goal of this content was to generate buzz until the Festival took place on the 6th, 7th, 8th and 9th of July at Nos Alive.
This challenge materialized in 4 videos, adapted to different formats and teasers on social media. In these videos, the two hosts explored the streets of Lisbon looking for festival-goers willing to participate in unusual challenges, offering tickets to the 2022 edition of Nos Alive as a prize.
02
DELIVERABLES
MAIN VIDEOS
The full episodes were published on WTF’s YouTube channel.
INSTAGRAM & TIKTOK TEASERS
These compact versions of the main episodes, adapted to a vertical format, were created to promote the content on WTF’s social networks, encouraging followers to view the full episode on YouTube.
