SUPER BOCK
CHRISTMAS CAMPAIGN 2022
CASE STUDY
Year
2022
Brand
Super Bock
Agency
Bastarda
Services
Content Creation
01
PROJECT SUMMARY
Bastarda presented us with a challenge: crafting captivating photo and video assets for a Christmas campaign by Super Bock, a distinguished Portuguese beer brand with a legacy dating back to 1927. The goal was to spotlight a contest offering a chance to win an all-expenses-paid trip to Lapland, all while showcasing Super Bock’s latest festive apparel line.
The solution? A collection of photographs that portrayed the spirit of Christmas through the lens of friendship. This approach was strategically aligned with the heart of the Super Bock brand – the celebration of profound connections and the essence of friendship. To infuse an element of nostalgia, we employed a polaroid-inspired color palette, lending the visuals a warm and nostalgic aura. The videos, with question-based challenges, incorporated Super Bock branded items strategically.
The result? Dynamic branded content that embodied the spirit of Super Bock and the holiday season.
