JUST A CHANGE
2022 CHRISTMAS CAMPAIGN VIDEO
CASE STUDY
Year
2022
Brand
Just A Change
Agency
Bastarda
Services
Commercial Video
01
PROJECT SUMMARY
We partnered with Bastarda and Just A Change to bring their vision to life for the “Por Trás do Pinheirinho de Natal” campaign. Just A Change is a non-profit organization dedicated to fighting housing poverty by renovating homes for those in need. This campaign aimed to raise awareness about the harsh realities many people face during the holiday season and encouraged viewers to take action.
Our role in the project was to produce a compelling ad that captured the essence of the campaign, reflecting its core messages of empathy, hope, and the spirit of giving. The ad illustrated the stark contrast between the warmth of the holiday season and the cold reality that many people live in deplorable conditions, without a safe or comfortable home.
