SANDEMAN BEAT
PRODUCT EDITORIAL SHOWCASE
CASE STUDY
Year
2022
Brand
Sandeman
Client
Sogrape Vinhos
Services
Commercial Photography
01
PROJECT SUMMARY
Sandeman Beat takes its name from the Beat Generation movement that originated 1950s, in the bohemian artist communities of San Francisco, Los Angeles and New York. So naturally, when Sandeman entrusted us with creating editorial content to promote their new line of port wines specifically tailored for mixology, we knew the color palette had to drink from the very same references.
Bold and vibrant colors, fashionable patterns and a retro vibe were the ground pillars for this photo production.
