CHEFS OF WASTE
ONLINE SHOWCOOKING SERIES
CASE STUDY
Year
2021 – 2022
Brand
Sonae Sierra
Agency
SA365
Services
Content Creation
01
PROJECT SUMMARY
We assisted SA365 in creating a web series for Sonae Sierra called “Chefs of Waste.” In this series, chefs and culinary influencers developed delightful recipes using leftovers from various restaurants within Sonae Sierra’s centers. The aim was to showcase how one can prevent food waste by transforming these leftovers into delectable dishes.
Over 8 episodes, renowned personalities such as Chef Chakall, Vânia Barros and Teresa Cameira prepared dishes using ingredients from places like Go Natural, Celeiro, Frango da Guia, and Josua’s Shoarma. Even Santa Claus himself joined the party to lend a special hand in a Christmas episode.
The episodes were featured across the digital channels of the 18 centers, allowing Sonae Sierra to promote its commitment to the “United Against Waste” movement. This highlighted more inclusive and sustainable social practices while organizing targeted actions for its audience.
