YÄMMI 3.0
RECIPE VIDEOS
CASE STUDY
Year
2024
Marca
Yämmi
Agency
SA365
Services
Content Creation, Food Styling, Recipe Creation
01
PROJECT SUMMARY
We were tasked by SA365 with producing a series of recipe videos for Yämmi 3.0 and other branded appliances, including the air fryer and coffee machine sold by Continente. These videos were designed as promotional content for various digital channels, with a strong focus on social media.
Beyond production, we also collaborated on developing some of the recipes from scratch, ensuring they were optimized for each appliance and visually appealing on camera. The food styling was carefully planned to highlight textures, colours and final presentation, supported by a professional food stylist.
The final result showcases the versatility of the product range and the convenience of the brand’s solutions through clear, engaging, and visually appetizing content designed to capture the audience’s attention across digital platforms.
The production combined agility with editorial sensitivity, using both ground and aerial footage to cover key moments. The result was a vibrant always-on communication style that brought to life a stage built to celebrate the people who power the brand every day.
