LEMON JELLY SS2025
PRODUCT EDITORIAL
CASE STUDY
Year
2025
Brand
Lemon Jelly
Client
Lemon Jelly
Services
Editorial Photo & Video
01
PROJECT SUMMARY
For its SS2025 collection, Lemon Jelly was looking for a visual approach that could express the brand’s creative, conscious and vibrant identity. We were invited to develop a photo and video shoot that would bring this universe to life, reflecting key brand pillars such as innovation, inclusion, sustainability and playfulness.
The shoot was designed across a variety of indoor and outdoor settings, allowing for a visually rich and versatile narrative. This diversity enabled us to explore multiple atmospheres in a single day of production, without compromising the overall visual consistency.
All video content was captured with digital use in mind, optimized in both horizontal formats for the website and vertical versions for social media. Through reflections, bold compositions and colourful environments, each image aimed to capture the lightness and irreverence that define the Lemon Jelly spirit.
