KASA
SPRING SUMMER COLLECTION 2023
CASE STUDY
Year
2023
Brand
KASA
Agency
O Estúdio
Services
Commercial Video
01
PROJECT SUMMARY
In partnership with O Estúdio, we embarked on a creative challenge to capture the beauty of KASA’s 2023 Spring Summer Collection. We crafted a series of editorial and eCommerce videos that not only highlight the essence of each set but also encapsulate the enchantment woven into each piece of the collection.
Spanning three distinct editions of the online catalogue, this project enabled us to seamlessly blend visual storytelling with commercial functionality, effectively capturing the vibrancy and charm of KASA’s creations in motion. The remarkable sets meticulously curated by O Estúdio’s team lent an invaluable synergy, resulting in a seamless artistic collaboration. The outcome encompasses 18 sets, thoughtfully filmed over 6 months, culminating in 8 videos tailored for different consumer profiles.
Trust us, the hardest part of this project was resisting the urge to order the entire catalogue for ourselves.
02
DELIVERABLES
CATALOGUE COVERS
For each of the three unique online catalogue editions, we contributed with captivating looping covers that featured the main new product sets. These covers provided an enticing preview, inviting viewers to explore the inside of the catalogue.
COLLECTION VIDEOS
Designed to unveil product details, new additions, and captivating scenarios, these videos provided customers with an inside look at the diverse offerings of each catalogue edition.
ECOMMERCE VIDEOS
Designed to highlight features of hero products, these videos were tailored for integration into the online catalogue as well as for standalone use on online retail platforms and physical stores.
