Balla – The Creative Studio

KASA

SPRING SUMMER COLLECTION 2023

CASE STUDY

Year

2023

Brand

KASA

Agency

Services

Commercial Video

01

PROJECT SUMMARY

In partnership with O Estúdio, we embarked on a creative challenge to capture the beauty of KASA’s 2023 Spring Summer Collection. We crafted a series of editorial and eCommerce videos that not only highlight the essence of each set but also encapsulate the enchantment woven into each piece of the collection.

Spanning three distinct editions of the online catalogue, this project enabled us to seamlessly blend visual storytelling with commercial functionality, effectively capturing the vibrancy and charm of KASA’s creations in motion. The remarkable sets meticulously curated by O Estúdio’s team lent an invaluable synergy, resulting in a seamless artistic collaboration. The outcome encompasses 18 sets, thoughtfully filmed over 6 months, culminating in 8 videos tailored for different consumer profiles.

Trust us, the hardest part of this project was resisting the urge to order the entire catalogue for ourselves.

02

DELIVERABLES

CATALOGUE COVERS

For each of the three unique online catalogue editions, we contributed with captivating looping covers that featured the main new product sets. These covers provided an enticing preview, inviting viewers to explore the inside of the catalogue.

COLLECTION VIDEOS

Designed to unveil product details, new additions, and captivating scenarios, these videos provided customers with an inside look at the diverse offerings of each catalogue edition.

ECOMMERCE VIDEOS

Designed to highlight features of hero products, these videos were tailored for integration into the online catalogue as well as for standalone use on online retail platforms and physical stores.

03

MAKING OF

Drone Showreel

Demo Description


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