HP SITEPRINT
PRODUCT B2B CONTENT
CASE STUDY
Year
2024
Brand
HP
Services
Commercial Photo & Video, Corporate Testimonial
01
PROJECT SUMMARY
We partnered with HP to showcase their innovative SitePrint technology. This collaboration brought us to the New Alentejo Hospital construction site, where we captured the cutting-edge features of the HP Siteprint robot.
Our deliverables included a product video that detailed the robot’s features and a testimonial video featuring the construction team from Acciona, the group responsible for building the hospital. The team shared their insights on how Siteprint is enhancing their workflow, providing authentic feedback on the technology’s role in improving efficiency and precision on-site.
We also conducted an extensive product photography session, capturing the HP Siteprint robot in action within real-world scenarios. Working on a live construction site presented unique challenges, as we balanced a strict schedule and adhered to a precise script provided by HP’s marketing team.
