David Bruno @ GaiaShopping

REAL-TIME CONTENT FOR STORIES

CASE STUDY

Year

2024

Brand

GaiaShopping

Client

SA365

Services

Real-Time Content (Stories)

01 PROJECT SUMMARY

We were challenged to capture and edit, in real time, the key moments of David Bruno’s concert at GaiaShopping, a special event that brought the artist’s signature kitsch aesthetic and humour to the shopping centre in 2024.

In partnership with SA365, who led the strategic planning and copywriting, we adopted an agile approach: smartphone video capture. With a tight schedule and the need for immediate publication, this solution allowed us to work with maximum proximity and speed, reducing the gap between filming and delivery without compromising on visual quality or storytelling.

Our team was responsible for creating video and photo content tailored for GaiaShopping’s digital channels, with same-day delivery during the event. A production designed to bring the online audience as close to the action as those who were in the crowd.